The Attitude Toward The Publication Of Ugc - 900 Words

In terms of the attitude toward the publication of UGC, this dissertation begins by reviewing publication in print. There were 340 community newspaper website managers who answered the question about the importance generally of publishing UGC. Of those 134, 39.4% of respondents stated publishing UGC was very important, 117, which represents 34.4% stated it was important, only 3 respondents stated that it was unimportant to allow the public the opportunity to submit UGC. Overall, there were 30 respondents, 8.8%, who believed it is somewhat to very unimportant to publish UGC in print (see table 1). As it relates to photography, community newspaper website managers believed it was more important to allow the public to submit photographs, 150†¦show more content†¦These descriptive statistics provide a baseline to show attitude toward UGC and offer a line of comparison for answering RQ9, which seeks to explain the difference in attitude of community newspaper website managers tow ard publishing UGC online. The descriptive data shows a slightly different story when it comes to how important community newspaper website managers consider publishing UGC online. When these managers answered generally about the importance of publishing UGC online there were 100 respondents, 30.7%, who consider it somewhat important to publish UGC online. A total of 232, 71.2%, consider it at least somewhat important to publish UGC online. There were 94 respondents, 28.8%, who considered it at least somewhat unimportant to publish UGC online. This is more than three times the percentage of respondents who had something representing a negative attitude toward the overall importance of publishing of UGC in print. The trend toward a more negative attitude toward publishing UGC online continued in terms of UGC photography. The largest number of respondents 100, 30.4%, stated it was important to publish UGC photography online. Overall, 252 respondents, 76.6%, of respondents possess a po sitive attitude toward the publication of UGC photography online. Meanwhile, 77 respondents, 23.4%, considered the publication of UGC photography online somewhat unimportant or less. In this instance, the respondents again were nearly three times asShow MoreRelatedAnalysis Of Community Media967 Words   |  4 Pagesgauge a person’s willingness to comment or submit UGC through the use of content analysis in an attempt to gauge how much UGC community newspaper websites actually publish. In addition, the survey of community newspapers website managers offered some context to what choices might occur behind the scenes including the percentage of content submitted by the audience community media actually publishes. The expectation was that the percentage of UGC published would be high based past research that communityRead MoreFinancial Implications Of Gate Keeping883 Words   |  4 Pagesbusiness and there are still those who attempt to limit the audience’s access to inf ormation online, and they do so for financial reasons (Taneja, 2013). The editors of small community media are more concerned about revenue than those at larger publications (Donhue, Olien, Tichenor). There is an argument that can be made that gate-keeping decisions have traditionally been based on financial considerations (Tichenor, Donohue, Olien, Clarke, 1980; Soroka, 2012). Research has shown, at least someRead MoreThe Importance Of Community Newspaper Website Managers722 Words   |  3 Pageshave a negative attitude toward anonymous comments, a finding that is not surprising based on prior research (Nielsen, 2013). Therefore, this negative attitude toward anonymous commenting could influence who chooses to comment and who does not, even on sites that might allow anonymity. Previous research has indicated that some people will not comment without anonymity (Ingram, 2011; Reader, 2012b; Trytko, 2015; Yun Park, 2011). Even if the sites allow anonymity, the negative attitude of managementRead Moreâ€Å"Emerging Trends in Commerce Education to Face the Challenges of Dynamic Business World†1621 Words   |  7 PagesDepartment of Commerce,Smt. Dankunwar Mahila Mahavidyalaya, Jalna.E-mail: drahirrao@indiatimes.com 2 (M. Com., M. Phil., UGC NET)H. No. 135, Near Vitthal Mandir, Mahada Colony,Mantha Road, Jalna-431203. E-mail: prakashrodiya@rediffmail.com Abstract: Commerce education is business education. Commerce education is that area of education which develops the required knowledge, skills and attitudes for the handling of Trade, Commerce and Industry. The recent commerce education has emerged in the form of CharteredRead MoreThe Rise of Social Media and Its Impact on Mainstream Journalism21031 Words   |  85 PagesWORKING PAPER e rise of social media and its impact on mainstream journalism: A study of how newspapers and broadcasters in the UK and US are responding to a wave of participatory social media, and a historic shi in control towards individual consumers. Nic Newman September 2009 Contents Executive summary and key conclusions 1. Framing the debate 2. 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Because the business model is critical toRead MoreSocial Media Business Model Analysis - Case Tencent, Facebook, and Myspace34799 Words   |  140 PagesEconomy Aalto University School of Economics ABSTRACT The term of social media is becoming increasingly popular presently, the amount of social media users is growing dramatically, and the monetization of social media has been discussed in publications but not in details. Nowadays, the most frequently used approach to make money for social media is online advertising. However, the successful company like Tencent proves other potentials of monetization. Because the business model is critical to

The Netflix Series 13 Reasons Why Has Been A Popular Topic

The Netflix series 13 Reasons Why has been a popular topic for a large majority of teens and mental health experts. It is popular for its brutally honest portrayal of suicide, which some people, such as those from the National Association of School Psychologists, have severally mistaken as romanticism of the issue. The series not only expresses the vivid realities of suicide, it shines a light on what people actually feel that leads to this horrid act. What those people feel is extremely common and often overlooked because it is â€Å"not a real illness†, as claimed by the licensed psychologist Phil Hickey. It is time that our society began to stop hiding behind celebrity gossip and fashion trends, we need to begin discussing the more serious†¦show more content†¦The world seems cruel and it is almost impossible to see why you should even try to work towards the future.† When I researched symptoms of depression, what I saw really made me think about how easily disregarded each of these things are today. There were words on my computer screen that described common teenage behaviors, words like: sadness, crying, hopelessness, social isolation, loss of interest in previous hobbies, difficulty with relationships, self injury, pessimism, increased irritability, low self esteem, persistent boredom, major changes in sleep or eating habits, and thoughts or expressions of suicide. People in this day and age like to dismiss these things as someone being sensitive or just wanting attention but they are all signs of someone who is truly in pain, for reasons they may not even be able to explain. Dismissal and judgment from their family, friends, and peers make it very hard for most people to discuss these feelings and heal. There are ways to loosen the grip of depression but most people suffering from it are stuck in a sort of lull so they need guidance to get on the path to healing. One of the main ways to heal is to talk to someone about feelings and triggers of depression, which seems to be the hardest for a majority of our generation, we feel that no one will understand or that we will be made fun of. It may be hard to open up aboutShow MoreRelatedThe Impact Of Television On The Australian Economy1847 Words   |  8 Pagescommercial free-to-air (FTA) television, the FTA television industry plays a critical role in the Australian ecosystem. Due to its free delivery, it generates $3.2 billion per annum in economic and advertising surplus (Venture Consulting, 2015). 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Segmenting Targeting and Positioning in Global Markets

Question: Discuss about the Segmenting Targeting and Positioning in Global Markets. Answer: Introduction: Segmentation, Targeting and Positioning refers to a strategic approach pertaining to modern methods of marketing. It is a marketing model that is made use of in order to assess the kinds of customers and business that the particular company can target and take the advantage of. Segmentation along with targeting can prove to be of increasing help in the creation of marketing communication plan that can help the marketers in prioritizing the propositions. It helps in developing along with delivering of the relevant messages that can help them in engaging with the different kinds of audiences. This approach lays more emphasis on the delivering of the appropriate messages as compared to that of product focused approach. The process of market segmentation helps in identifying the basis revolving around which the segmentation is done and it helps in determining of the important characteristics pertaining to that of the market segment (Schlegelmilch 2016). The market targeting on the other hand helps in the evaluation of the commercial attractiveness in relation to each segment. The product positioning helps in developing the detailed product positioning for serving the different segments. The business to business market is more complex as compared to business to customer unit. The business to business buyer is more rational as compared to that of consumer buyers and the B2B buyers have a tendency of purchasing things that they need. Consumers on the other hand have a tendency of buying things that they want. Segmentation involves the finding of different kinds of customers that have different kind of needs. Naturally Cheeky is the producer of an innovative health drink that is termed as Shrub. The owners of Naturally Cheeky are now exploring different kinds of partnering opportunities for the expansion of the company (Naturallycheeky.com.au 2018). This report focusses on the aspect of segmentation along with that of targeting of Naturally Cheeky. Around 88 % of the consumers believe that the nutritional drinks can help them in maintaining a healthy lifestyle. The consumers in the modern age tend to look for products that can contribute in a positive manner to their healthy lifestyle. The shrubs of Naturally Cheeky are unpasteurized and they contain the beneficial strands of that of proteins along with enzymes. Fresh ingredients are made use of for making the health drinks and spices along with herbs are used in the shrubs. Cold-press extraction is the process that is made use of for making the drinks that helps in preserving the minerals along with the vitamins. The niche customer segment that the marketing team of the company can focus on are the ones who are health-conscious and those who want to adopt a healthier way of life. The people who are involved in some kind of sports activity will be the ideal customers for this health drink as the natural ingredients made use of will help them in invigorating their body and their soul (Pearson 2016). Children also should indulge in health drinks if they are very physically active. Water can prove to be a good source of the liquid and it can help in supplying the fluid without any kind of calories. The dietary pattern of the children should have varieties and Shrub comprises of honey and apple cider vinegar that can provide a huge range of benefits for those who are young. Shrub has got a sweet along with sour flavor that will be able to quench the thirst of the children. The flavours pertaining to Shrub are influenced in a great manner by the ingredients of that of Mother nature. The organic spices are handpicked and it helps in providing one with an original natural touch (Kumar and Reinartz 2016). Stimuli can arise either internally or it may be evoke externally. The marketing stimulus primarily comprises of the four Ps: Product, promotion, price along with that of place. The decisions of the buyers are dependent to a great extent on that of social norms. The rural consumers are very conservative in nature and they would take a long amount of time in order to respond to the health drink (Magids, Zorfas and Leemon 2015). It is more of the urban educated class who are rich who will comprise a large section of the target market of the health Drink called Shrub. The personality of an individual will play a crucial role in defining the reasons of that of buyer behavior. Perception is indicative of the process with the help of which an individual interprets stimuli in order to make a complete picture. The primary motivations for having the health drink are that of comfort, social approval and to live a healthy life. The secondary motives comprise of style, beauty and that of curiosity. Comfort is provided to the sports person by the intake of Shrub who feels rejuvenated after having the health drink (Freeman et al. 2015). The individuals who go to the gym and are very much concerned about the fitness are also the ones who indulge themselves in the pleasure of having Shrub. The refreshing fusion of that of zesty orange, ginger and cinnamon will help in catering to the needs of the urban people who are interested in fitness and sports. The sweetness of honey will make it a favourite among the children and the sources are raw that makes it healt hy for them. The products are all 100 % Australian and they are unpasteurized along with being natural. The marketing team of Naturally Cheeky should focus on the different sports organizations within Australia as the niche target market. There are National Sports Organisations, State Sports Organizations along with that of sports schools where Naturally Cheeky can market their products. The main purpose of the sports organizations is to refrain the sportspersons from having junk foods so that it cannot deter their performance. The primary purpose of having sports drinks is to help the athletes of the high level to re-hydrate during the process of long work-out. The innovative health drink of Naturally Cheeky called Shrub will be able to replace water that is lost during the process of sweating heavily. Shrub contains herbals that can help the sportsmen in enhancing alertness and it helps in their relaxation. Shrub contains organic Ceylon cinnamon that has different kinds of medicinal properties. It also contains organic cloves that provide a sweet aromatic taste to that of the drink ( Spierer, Blanding and Santella 2014). It helps in evoking the essence of that of the sultry tropical climate. The organic mint present in Shrubs can aid in the process of indigestion. It will thus be of great help for the sports organizations to carry out business with that of Naturally Cheeky. Shrub has got a menthol aroma that will act as an appetizer for the people involved within the sports organizations (Kengpol and Wangkananon 2015). There are different organizations related to the beauty industry that can partner with that of Naturally Cheeky. These organizations provide the consumer with different kinds of products along with services that can keep them relaxed. The different spices and herbs that are present in that of Naturally Cheeky can help in keeping the people involved in the beauty industry fit and mentally healthy. A health revolution has started within the beauty industry and the cosmetic brands focus on the aspect of natural ingredients. The dietary regimen of an individual is also responsible for the clear skin and beauty of an individual. People in the present age want products that are non-toxic and are not detrimental for their health (Nielsen 2016). Shrub is composed of organic ginger that adds to the flavor of the shrubs and the medicinal property of ginger can come to be of great use for those who are in the beauty industry. Organic mint acts as a soothing herb that can help in dealing with in digestion. Mint comprises of a tangy fragrance and it has a strong menthol aroma that can act as a great appetizer. It also plays the role of a palate cleanser that can be very advantageous for that of the beauty industry (Ashurst 2016). It is of crucial importance that one stays hydrated when one is doing exercise. Ordinary water can act as a good choice as a drink but the energy drinks can help an individual in regaining energy. It has been seen that one can consume more of the drink if it is found to be flavoured (Pearson 2016). Naturally Cheeky can partner with the fitness organizations along with that of the gyms present within Australia in order to supply them with their natural drinks. The different kind of range of drinks that are offered by Naturally Cheeky like Cheeky Pair, Ginger Red, Minty Blonde, Troppo Blonde and seasonal range can help the ones doing exercise in staying hydrated and refreshed. Suncorp Bank Cost of Being Fit Report has shown that the Australians spend around $ billion within a year on that of gym membership along with sports equipment. The fitness organizations are growing in Australia at a steady pace and hence the partnership with Naturally Cheeky can provide the members of the fitnes s institutions with the energy drinks that they can have after the completion of exercise. The energy drinks can pave the way for certain risks like that of high blood pressure along with vomiting. The high sugar content of the energy drinks can prove to be injurious for the health of an individual. The spices along with herbs that are present in the Shrub will act as therapeutic food for the persons who are concerned about the fitness regimen (Wang, Soyama and Luo 2016). The delicious flavours along with aromas will help in enriching the taste of the drink and the health benefits of the drink will prove to be greatly useful for those who are concerned about their health. Australian honey is also made use of in the drink that is 100 % natural. The balance between sweet and sour that is provided by that of raw money will prove to be fruitful for the people who go into these fitness institutions (Azagba, Langille and Asbridge 2014). The honey that is consumed today is processed and fi ltered from that of the hive whereas raw honey preserves the bee pollen that has incredible nutritional values. The health powers of that of raw honey is immense and can benefit the people who are involved in the health and beauty industry. The motivation needs theory of Maslow mentions that people fulfil the needs on the basis of a five-part priority system. The different needs that compel an individual to try out a particular product or service is that of survival, love- self-actualization, esteem and safety. The consumers would feel motivated to try out a particular product because of their need for esteem along with self-actualization. Positioning and customer behavior Customer behaviour relates to how the people respond to that of products along with services. It is of extreme importance for the managers as focussing on the aspect of the consumers can prove to be effective in relation to the marketing of that of business practice. Understanding the customer behaviour can help the business in coming up with better products along with services and promoting them in an effective manner. Understanding the consumer behaviour is important for Naturally Cheeky as it helps them to focus on the particular target segments on which the company should focus on (Boban et al. 2016). Naturally Cheeky will be able to modify the products on the basis of the demand in the market. Segmentation, targeting and positioning approach can help in the building of a marketing plan that can lead to business profit of that of Naturally Cheeky. It can prove to be helpful in the creation of marketing communication plan that can help the marketers in prioritising propositions. I t can then help in the process of delivering the right messages to that of the audience. References: Ashurst, P.R., 2016.Chemistry and technology of soft drinks and fruit juices. John Wiley Sons. Azagba, S., Langille, D. and Asbridge, M., 2014. An emerging adolescent health risk: caffeinated energy drink consumption patterns among high school students.Preventive Medicine,62, pp.54-59. Boban, M., Stockley, C., Teissedre, P.L., Restani, P., Fradera, U., Stein-Hammer, C. and Ruf, J.C., 2016. Drinking pattern of wine and effects on human health: why should we drink moderately and with meals?.Food function,7(7), pp.2937-2942. Freeman, B., Kelly, B., Vandevijvere, S. and Baur, L., 2015. Young adults: beloved by food and drink marketers and forgotten by public health?.Health promotion international,31(4), pp.954-961. Kengpol, A. and Wangkananon, W., 2015. An assessment of customer contentment for ready-to-drink tea flavor notes using artificial neural networks. InToward sustainable operations of supply chain and logistics systems(pp. 421-434). Springer, Cham. Kumar, V. and Reinartz, W., 2016. Creating enduring customer value.Journal of Marketing,80(6), pp.36-68. Magids, S., Zorfas, A. and Leemon, D., 2015. The new science of customer emotions.Harvard Business Review,76, pp.66-74. Naturallycheeky.com.au (2018).Home - NATURALLY CHEEKY. [online] NATURALLY CHEEKY. Available at: https://naturallycheeky.com.au/ [Accessed 3 Apr. 2018]. Nielsen, K.E., 2016. Health beneficial consumer productsstatus and trends. InDeveloping Food Products for Consumers with Specific Dietary Needs(pp. 15-42). Pearson, S., 2016.Building brands directly: creating business value from customer relationships. Springer. Pearson, S., 2016.Building brands directly: creating business value from customer relationships. Springer. Schlegelmilch, B.B., 2016. Segmenting Targeting and Positioning in Global Markets. InGlobal Marketing Strategy(pp. 63-82). Springer, Cham. Spierer, D.K., Blanding, N. and Santella, A., 2014. Energy drink consumption and associated health behaviors among university students in an urban setting.Journal of community health,39(1), pp.132-138. Wang, T., Soyama, S. and Luo, Y., 2016. Development of a novel functional drink from all natural ingredients using nanotechnology.LWT-Food Science and Technology,73, pp.458-466.